About Us
We're a marketing consulting firm that works with businesses who know they need to grow but aren't sure how to get there. Founded on the idea that good marketing isn't magic—it's strategy, data, and honest conversations—we help companies figure out what actually works. Our clients range from established Romanian brands to ambitious startups. We don't do vanity metrics or empty promises. We do the work that moves the needle.
Over time, we’ve built a reputation for reliability, quality, and clear communication. We treat each project as a partnership and aim for outcomes that last.
Our Core Values
The principles that guide everything we do
Clarity First
Complicated jargon belongs in textbooks. We explain what we're doing, why we're doing it, and what you should expect. No fog.
Results Over Presentation
A beautiful deck means nothing if revenue doesn't move. We measure what matters and adjust when something isn't working.
Honesty in Every Conversation
Sometimes the answer is that you're not ready for what you're asking. We'll tell you. You deserve it.
Respect Your Constraints
Every business has limitations—budget, team, time. We work within them instead of pretending they don't exist.
Our Approach
Our approach combines proven methods with modern tools. We start with discovery, align on goals, plan clearly, and execute with quality checks at every step.
Our Story
Crawford Advisory started in 2011 when we noticed too many smart businesses were throwing money at marketing without understanding why. That frustration became our focus. Over 13 years, we've worked across retail, tech, professional services, and manufacturing. We've seen what works and what wastes time. Our approach has always been the same: dig into the real situation, ask uncomfortable questions, and build a plan that fits. We're based in Brașov but our client list stretches across Romania.
Meet Our Team
The people behind Crawford Advisory
We’re a team that values ownership, clarity, and growth. We celebrate wins, learn fast, and keep client outcomes at the center.
Andrei Crawford
Founder & Strategy Director
Started the firm because he got tired of watching smart businesses make dumb marketing decisions. Spends his time untangling complex market situations and building strategies that actually fit. Coffee enthusiast. Terrible at golf.
Mihaela Țepeș
Client Director
Makes sure clients know what's happening and that we stay focused on what matters. She's the person who asks the hard questions in meetings. Previously led marketing for a retail chain with 47 locations.
Bogdan Sava
Research & Analytics
Turns messy data into actually useful information. Obsessed with understanding how customers really think. He'll spend hours tracking down the number that changes everything.